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What Is the "Live" Tag on the Weather Map?

As you use the PSAI Weather map to explore storm opportunity, you'll notice that some storms are marked with a blue "LIVE" tag, as shown below.


The live tag means that the storm is currently active or has occurred within the last 24 hours. Launching a storm campaign quickly can help you capture your audience's attention while the extreme weather is still top of mind—resulting in more leads from your storm campaign.