Older storm campaigns—meaning current ad campaigns targeting storms that occurred in the past—generally receive fewer leads simply because they're not as recent and therefore not as immediately present in homeowners' minds. A homeowner who has just experienced a storm is much more likely to take action and interact with your Facebook ad.
In general, to ensure the best engagement from Facebook users, we recommend targeting recent storms. The more recent the storm, the more likely your campaign is to receive high-quality engagement from Facebook users.
To find the most recent storms on the PSAI weather map, learn how to view storms happening now.
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