Before you respond to any storm campaign lead, it's important to understand how these leads differ from traditional quote form submissions, chatbot interactions, or other types of online leads that your company may typically receive.

When a person requests an extreme weather/storm report, you'll immediately know that this person meets 4 key criteria:

1. Falls within the specific wind/hail/storm swath and geographic area that you selected when you drew on the Weather map
2. Has been identified as a homeowner who meets certain specified demographics
3. Has seen and interacted with your company's storm campaign ads on Facebook or Instagram
4. Has shown interest in learning how recent weather has affected their home

These four traits are what make storm campaign leads such a valuable opportunity for your business.

You'll know right away that the homeowner has been affected by weather, is engaged enough to fill out a form on your storm campaign landing page, and is generally aware of the problem of extreme weather hitting their home.

Important Note About Storm Leads

Although the homeowner has expressed clear interest by requesting a storm damage report, they have not yet requested an appointment, and they may or may not remember that it was your company that provided the weather report. (Adding your logo to the landing page can help!)

It's best to approach the homeowner with a conversational tone and not expect them to be ready to set up a quote or appointment immediately—although they might be.