The PSAI Weather Center offers you many different ways to search, browse, and identify storm opportunities, allowing you to utilize whichever method best fits your company's geographic service areas and your storm campaign strategy.
Learn more about each exploration method below.
No matter how you choose to enter the weather map, you'll always be able to explore freely by moving around, zooming in and out, and viewing storms in any location. This article provides a summary of different ways of exploring the map, but you are never stuck with just one exploration method!
Method #1: View Map
If you'd like to browse the nationwide map on your own without any pre-set dates or filters applied, then simply click "View Map" from your Weather Center.
This button will bring you to a nationwide view of the map with no storm swaths shown.
You can scroll around and zoom in and out until you find a location of interest. With the click of a button, you can then instantly view a list of storm dates in that specific location—adding any hail/wind filters and launching your storm campaign immediately.
Method #2: View Live/Latest Storms
Want to see storms happening right now or within the last 24 hours? You can view the most recent storm activity nationwide by clicking the button for "View Latest Storm" from your PSAI Weather dashboard.
This button will bring you to a nationwide view of the map with storm swaths of the most recent storms displayed. You can further refine your search by zooming in on a specific area of interest, applying filters, and more.
Method #3: View Other Recent Storms
To view storm activity on another recent date (not within the last 24 hours), take advantage of the "Most Recent Storms" panel in your Weather Center.
Clicking on an individual date from this list will bring you to a nationwide view of the map, with storm swaths shown for the date you've chosen. You can further refine your search by zooming in on a specific area, applying filters, and so on.
Method #4: Search by Address
No matter how you've chosen to enter the Weather Map, you can choose to search for a specific address at any time. Simply click the magnifying glass in the search panel to open the search bar and type in your address.
Method #5: Use Favorite Markets
One of the quickest ways to enter the weather map and view a specific location is to save that location as a "Favorite Market." Then you can click into that market directly from your Weather Center.
All of the methods above will help you narrow down a specific storm opportunity to target in a storm campaign. Once you've landed on a specific storm, you can further refine your search (and narrow your Facebook target audience) by applying filters.
Learn more in these related resources: