Yes, most ads can be posted to both Facebook and Instagram.
By default, Ads Manager ads are posted to Facebook from whichever Facebook Business Page is tied to your PSAI company account. To post your ads to Instagram as well as Facebook, you'll need to take two additional steps:
- Connect your Facebook Business Page to your company's Instagram account.
- Select your Instagram page within the individual ad settings in Facebook.
Which Ads Can't Be Posted on Instagram?
Any ad that utilizes the appointment field will not be able to post to Instagram. This is because Instagram does not allow for date- or time-picking functionality in their ads.
If you plan to post your ad on Instagram, then make sure the field for "Appointment" is not added when you're customizing the lead capture form in Ads Manager. (Don't worry—the default form generated by our AI tool will not utilize the appointment field.)