No. For your Facebook ad campaign to be most successful, we strongly recommend that you combine storms occurring on the same date into a single storm campaign.
You can draw multiple polygons on your Weather map, so combining multiple storms into one campaign does not mean that you'll be forced to target a huge geographic area. Learn more about how to draw multiple shapes on the Weather map.
Why Combine Same-Date Storms into One Storm Campaign?
While the PSAI Weather Map is precise and allows for targeting down to the individual home level, Facebook ad campaigns do better when they have a larger target audience. Our tool uses AI technology to find the best placement and presentation for your Facebook ads—and to do that, the more Facebook user data it has to "learn" from, the better.
Combining multiple storms into a single campaign will expand your Facebook ad reach and give you better traction, but it will also make it easier for you to monitor and manage your storm campaigns. Instead of having to click into many different campaigns, all storms from the same date will be located in one campaign.
You can easily manage your storm campaigns and view associated leads by clicking into your Weather Center, as shown below.
If you are having trouble setting up your storm campaign or are concerned about your campaign's reach on Facebook, please contact us so that we can assist you. Use this link to fill out a Support ticket, or open the Help widget in the bottom right-hand corner of your screen.
What's next? After your storm campaign is successfully launched, your leads will start flowing into your Com Portal. Get a head start on your storm campaign and set your sales team up for success by learning how to use the Com Portal to effectively handle storm campaign leads.