PSAI offers robust weather data to help you identify storm opportunity, create high-value ad campaigns on Facebook, and share valuable weather insights with homeowners—encouraging them to take action with your company.
Learn everything you need to know to get started with PSAI weather in the linked articles below.
The PSAI Weather Center
If you're new to the PSAI Weather Center, we recommend starting here:
- Get familiar with your PSAI Weather Center dashboard and learn more about how to start exploring and searching the map.
- Give your team access to PSAI Weather, so they can also use the map to explore storms and create storm campaigns.
- Check out different ways to explore the weather map and find storm opportunity for your business, including searching within a specific date range and with specific hail and wind parameters.
- Not sure what a storm campaign does? Read our storm campaign overview to see why these targeted Facebook campaigns can be such a powerful lead generation tool.
- Learn how to launch your storm campaign and get started with your first Facebook ad campaign right now! (While you're here, check out these map drawing best practices and creative best practices, too.)
- Are you currently canvassing in a storm-affected neighborhood? Get tips on using a storm campaign landing page while doorknocking.
What happens next? Once you've launched a storm campaign, leads will flow from Facebook into the Com Portal. If you aren't familiar with this wide-ranging communication tool, start with our Com Portal beginners' guide and refer to our tips on handling storm campaign leads.
Other PSAI Weather Technology
In addition to the weather map and storm campaign features located in the Weather Center, we offer additional weather technology located throughout your PSAI tool suite.
Weather Widget on Your Website
Through our Site Conversion Tools, you can create a Weather Widget that entices website visitors to fill out a form in exchange for an instant storm report. This widget can be in the form of an exit intent pop-up (as shown below) or as a feature embedded on any page of your website.
Learn more about Site Conversion Tools and how to create a new site tool, including a Weather Widget.
Address-Specific Weather Reports
Would you like to get a deeper look at extreme weather that has hit a specific home? You can capture historical storm data for a single home address by generating a weather report in the Com Portal.
Once you've generated the report (as shown below), you can instantly send it to the homeowner by SMS, email, or chat.
Curious what goes into a PSAI weather report? Learn what a weather report contains here.