When creating an ad in Ads Manager, you'll be prompted to set your ad's launch parameters. The Launch Parameters page, shown below, is the very last step you'll need to complete before you officially launch your ad on Facebook.
This article explains what each of the launch parameters are, so you can make sure you're choosing the right settings based on your specific ad campaign goals.
Parameters Are Updated Automatically in Real Time
As you update the fields for audience reach and run time, we'll automatically adjust your Facebook ad spend accordingly based on what will help you get the best engagement on Facebook.
The GIF below demonstrates how the Facebook ad spend slider moves in real-time.
You're welcome to increase or decrease your ad spend settings beyond what's populated here, but if you aren't sure where to start, then we recommend using at least the suggested amount.
Your Facebook ad can be targeted to three different audience reach levels:
- Concentrated—a specific neighborhood or zip code
- General—a bit larger than just one neighborhood
- Broad—including many of the surrounding areas
As you would expect, "concentrated" represents the closest clustering around the specific zip code or neighborhood you've entered; "broad" represents a much larger geographic area.
There is no right or wrong answer for the audience reach you select. The smaller the area, the more targeted your ad will be—which can be great for serving your ad to a very precise and narrow location. On the other hand, larger areas inherently have more Facebook users, which can help your ad gain traction and may increase the number of interested leads.
Ad Run Time
The Ad Run Time field refers to the dates that your ad will be posted on Facebook and served to your target audience. We generally recommend a one-month run time in order to gain traction and see the best return on your investment, although the minimum required duration is 14 days.
If your run time has expired but you want to extend it, please contact us for support! Use this link to fill out a ticket, or open the Help widget in the bottom right corner of the screen.
Ad Spend on Facebook
Ad Spend on Facebook refers to the total lifetime budget of this ad campaign. When your budget has been reached, your ads will stop posting on Facebook.
In the Notifications section, you'll be able to add as many email addresses as you like, along with a maximum of three phone numbers for SMS messages. The people here will be contacted automatically as soon as a Facebook user fills out your form.
Once you've set your launch parameters and clicked "Launch Ad" at the right side of the screen, you'll be able to confirm them on a final screen before your ad campaign goes live.
Remember that the leads from your Facebook ads will flow directly into your Com Portal, where you can send emails, SMS messages, and so much more. Learn more about communicating with leads in the Com Portal here.