Each storm campaign has two cost components associated with it:
- The cost of the AI audience (included with PSAI, up to a monthly limit)
- The cost of the Facebook ad campaign (charged directly by Facebook, not PSAI)
Combining these costs will give you the total investment required for each individual storm campaign on Facebook. Learn more below.
AI audiences are a signature feature of PSAI in which our technology precisely targets qualified leads within your chosen geographic area. (You draw on the Weather map, and PSAI automatically and instantly identifies an audience of homeowners for you!)
You'll get up to 15 AI audiences included with your PSAI subscription each month, depending on your subscription level. Beyond your monthly limit, an additional fee per audience applies. (A single audience can include up to 50,000 homeowners.)
Facebook Ad Campaign
The second component to an ad campaign is the cost spent on Facebook. This amount is directly billed by Facebook, and you're able to set your maximum budget based on your ad campaign's size, run time, and other details.
Our AI tool will recommend a budget automatically based on your specific ad campaign whenever you launch a storm campaign.
Learn more about Facebook's lifetime budget for ads from their help desk.